Part 1
Service offered
When you log into this app, first you select the moments when you’re available. You also must select your professional sector, your location, the activity that you want to do (one to one meeting, group meeting, trainings and formations followed with an afterwork, meetings with a professional brewer...). Then, the app will show you the activities that are available according to what you asked for. Then you have to sign in for the activity that you want to do, pay for it, and that’s done! Furthermore, you can also create a new activity, and wait for people to join in. Just find a day where everyone is available and go meet them!
Identity
Benchmark
- Facebook
Available from: https://www.facebook.com
Facebook does very well in organizing offline activities. People can spontaneously create groups and send messages inviting group number to join in offline activities. The detail information are all available in the message, place, time, format, the theme of the activity, etc. It reminds us that in our project, we should pay attention on the context when an activities is held. The context should not only talk about the detail information about the project, but also be attractive to the member of the group, which indicates that the activities should be organized according to the hobbies and needs of members. Besides, our project is more precise. Different from Facebook which targets on most people, our project aims at beer lovers who want to promote their career life. - Quora
Available from: https://www.quora.com
Quora is a good project in categorizing topics and providing professional articles in every users homepage according to the topic users are interested in. For the category part, the key words in our projects is going to conclude basic elements of a job, for example: places, careers, professionals, payment, etc. Thus users are able to choose and add key words to concrete the target careers meet with their needs. Besides, Quora always put professional articles on users home page, the articles which are related to the key words users “like” or “interest”. Our project can generate the characteristic into a new implement where the system provide articles under the same topic under the answer of the question. In this way, after reading the arguments in the forum, users will find related professional articles to further their knowledge. The most difference between Quora and our project is that our project motivates users to meet each other and scratch professional opportunities in an offline informal environment, where people involved in are all beer lovers and are passionate talking about beers to make oneself relax, helping building closed relationships.
References
- Park, D. H., Liu, M., Zhai, C., & Wang, H. (2015, August). Leveraging user reviews to improve accuracy for mobile app retrieval. In Proceedings of the 38th International ACM SIGIR Conference on Research and Development in Information Retrieval (pp. 533-542). ACM.
Available from: https://dl.acm.org/citation.cfm?id=2767759
The article finds a way to connect the topic with the key words users search on the mobile app. The app is able to generate key words according to the topic users search on it (especially on forum part). It illuminates that in our project, we can first pay attention to users’ interests, to collect the topic they are interested in and then divide our forum part, where people can easily find others who have same interests to talk with, into columns by these key words. - Beer Culture the Movie Full Length
Available from: https://www.youtube.com/watch?v=x1bGPqBjtHM&feature=emb_logo
The video briefly present the development of the beer and also its culture. It greatly helps researchers build up basic knowledge of beer, making full understanding of beer culture and creating applications for beer lovers to use in an easy and convenient way. - How To Brew Your First Homemade Beer
Available from: https://www.youtube.com/watch?v=AVV3UJCFnA4
Beer brewing is a classical topic among beer lovers, it also an important category in our application for beer lovers to talk about and learn in offline activities. This video is just a hook for people to know about the beer brewing. But we can inspired by the video to work out how to organize beer lovers in application and offline activities to help them have efficient meeting time. For example, we can divide users depending on their knowledge on beer brewing, and organize the users who have high skill on brewing and are voluntary share their brewing experience or even brew with users who do not.
Project 2: Connected home brewing kit
Context
The concept is a connected home brewing kit. It is connected to the App that we will develop. There will be recipes, tips, and explanation to help use the brewing kit that the consumer will buy. The App is able to provide feeback on the beer once the brewing process is done, for example by explaining at which step of the process the user made a mistake. There is also some sort of forum on the App that connects the community of every person that bought the kit. In this forum, people will help each other and share their experience to improve the skills of everyone very easily (for exemple, one can answer the question of someone else to help him brew his own beer).
There will also be meetings organized by the developers of the app. These will gather people that have the same level in the brewing process. They will be able to practice together and to meet professional brewers to help them improve with their advice.
Target
Our target client are consumers between 25 and 35. They enjoy new experiences and they prefer craft beers to industrial ones.
Service offered
Our product is a kit to make your at-home craft beer. The service we propose with it is an app that we will develop. Thanks to this app, the consumer will find a community in which he will be able to rely on for any question or help that he will demand. We also propose larger services such as craft beer event to help people to develop their skills even more and to meet other person that have the same interst as them.
Identity
Benchmark
- Brooklyn Brew Shop, https://www.bienmanger.com/1F27727_Kit_Fabrication_Biere_Blonde_Punk_Ipa.html?alcool=1&ope=gg&idproduit=35795&sope=27727&gclid=CjwKCAiA8K7uBRBBEiwACOm4d4St0ZUq2G3HH4Ty5G3M9lDLJHJwcdyt2PEOO0tbzMov51jFxx1-exoCflgQAvD_BwE , This company propose a homemade beer kit to produce a Blond Beer. It is the same idea that we have which is to create a starter pack to anyone who'd like to create his own beer.
- Norhtern Brewer, https://www.amazon.fr/Saveur-Bière-brassage-complet-Brasser/dp/B07GS95X88/ref=sr_1_1_sspa?__mk_fr_FR=ÅMÅŽÕÑ&keywords=Northern+Brewer+Brew.&qid=1573641730&s=kitchen&sr=1-1-spons&psc=1&spLa=ZW5jcnlwdGVkUXVhbGlmaWVyPUEzTDFKRE83OVU0SFVQJmVuY3J5cHRlZElkPUExMDQwODAzMjRWRTY3WDZLNElWRSZlbmNyeXB0ZWRBZElkPUEwMjE4MzEzMkc5MlVaNFlFMldNNCZ3aWRnZXROYW1lPXNwX2F0ZiZhY3Rpb249Y2xpY2tSZWRpcmVjdCZkb05vdExvZ0NsaWNrPXRydWU=, It is the same. This company propose a product that is the same for us. The difference is that this product doesn't have the srvice that our app propose.
References
- 10 Best Home Brew Kits in 2019, https://www.gearhungry.com/best-home-brew-kits/, This shows us our main direct concurrence of the year
- Simplest Homemade Beer, https://learn.eartheasy.com/guides/simplest-homemade-beer/, This is a recipe for a homemade beer which is direclty connected to our concept.